The 148th Open at Royal Portrush.

The Open is the oldest professional golf tournament in the world, with a 150-year history, and is a stage aspired to by golfers all over the world. This year, the 148th Open will take place at Royal Portrush, in Northern Ireland, from 18 July to 21 July.

NTT DATA in The Open

For the 7th year running, NTT Data will be an Official Patron and the IT Provider of The Open. NTT will aim to demonstrate the values in this long-standing event; a strong heritage, international outlook, long-term relationships and continuous innovation. With branding on the course and on TV media, NTT expect to increase brand awareness and reinforce their reputation of companies and organisations worldwide as a Trusted Global Innovator.

NTT DATA Innovation with Digitization of The Open

NTT will showcase leading edge R&D technology to VIP clients on-site and will present the “NTT DATA Wall” which has become an iconic part of the event, and a major part of how the crowd engage with the sport. Dynamic 3-D visuals, synchronised with the live TV broadcast, and projected across a 20m long LED ‘wall’ will instantly identify key trends and patterns in the day’s play, whilst unprecedented hole-by-hole data-analysis will bring to life the facts and figures lying behind the Championship in a way never before seen on a golf course.

itelligence has a small number of ground passes for each day. If you have customers interested in attending this iconic event, please get in touch with Elizabeth Shah in marketing!


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